Session 4

Social Media

During this session we will give you a guide on how to complete your LinkedIn profile and will introduce some Australian social media rules along with introducing you to networking events. We don’t expect you to create the perfect profile but if you complete everything it’s easier to make it perfect at the face to face wrap up sessions.

Before we do a detailed run through of exactly what you should include within your online profile I need to first run through some good housekeeping. Firstly whatever social media outlet you are on Facebook, twitter, weibo etc Its very important to check any post or photo and ask yourself “would this be a suitable photo to show my future boss?”

Although your personal life is private , any reference to alcohol, drugs or any far right/left wing political views should not appear on your profile as employers often check out an applicant on social media before considering them for employment. I advise you to change your privacy settings so only your friends or followers can see most of your private life.

You might think that this point is not relevant but in today’s world you need to make sure that when you are applying for jobs everything online that is viewable to the public needs to be 'whiter than white' (clean).​    


1. LinkedIn. We need you to complete your whole LinkedIn profile, connect with your contacts from email accounts, upload documents on to your profile such as your resume, a list of all previous experiences, request testimonials for peers and all contact information. It is also importanct to include a professional looking photo.

As this will take a good few hours this will be the main task of this session.
If you are not familiar with how to complete your profile properly click here >> 

We will run through your LinkedIn profile in our face to face wrap up session at the end of this course.

Tips to help you improve your knowledge on this section
Make sure you check and recheck that you have completed everything within this LinkedIn guide. The main reason for this is because LinkedIn profiles are similar to a google search, the more key words and evidence you have then the better score you will receive and the more people will find you.

You are officially 40 times more likely to be approached for an employment opportunity if you ensure that the following are included;
  • Your industry and location
  • An up-to-date current position (with a description)
  • Two past positions
  • Your education
  • Your skills (minimum of 3)
  • A profile professional looking photo
  • At least 50 connections

You should ensure that you are using social media to be all over your local industry. If for example you are looking for Accounting positions based in Sydney then you need to identify all of the most respected and popular LinkedIn groups and join each group (up to 50). It’s important that you identify industry leaders and follow them as they will post interesting articles and current information on your news link feed. You can also message people who are in the same groups as you and when you are a member of a number of groups the chances of recruiters identifying you or you identifying companies is greatly increased.

Once you are following a number of people on LinkedIn you now need to start identifying local blogs of people from your industry and make yourself known to them. Send emails out to blog writers in your space and become a member of that community.

2. Twitter. Use this to follow leaders within your local market if they tweet something of interest retweet it – get within their community by becoming noticed online. Be sure to tweet articles about your area and be proactive with this making sure you tweet at least 1 tweet a week about an article that you have seen.

3. Forums. Identify the most popular forums online locally to your speciality – again repeat what you’re doing on twitter and LinkedIn and start to share articles on these forums. Don’t directly ask people to hire you but become an active member of that particular online community.

4. Networking Events. Identify what networking events are available to you in your field and attend as many of them as possible. There will be a vast amount of networking events / open days available for you to attend in your nearest CBD (central business district). Attend events and talk to people making them aware of what you’re doing, what your situation is and ask about them and their business. Explain that you are trying to do as much research as possible before physically going out to apply for paid positions. By using this approach you’re being direct whilst getting your first introductions. After meeting a contact it is so important to follow up by sending a LinkedIn request and a follow up email saying how interesting it was to meet them, try and reference something you spoke about.

If you’re unsure of how to find Networking events in your area go to Meet Up , register your details and start to attend networking events within your space. This is also a good way to improve your business conversational skills without being under pressure in an interview situation.
Which would be a suitable profile to show my future boss?
Tools for this session

Linked In
LinkedIn strengthens and extends your existing network of trusted contacts. It is a networking tool that helps you discover inside connections to recommended job candidates, industry experts and business partners.

Twitter is an online social networking service that enables users to send and read short 140-character messages called "tweets". Registered users can read and post tweets, but those who are unregistered can only read them.

Meetup is the world's largest network of local groups. Meetup makes it easy for anyone to organize a local group or find one of the thousands already meeting up face-to-face. More than 9,000 groups get together in local communities each day, each one with the goal of improving themselves, their communities or businesses.
94% of recruiters use social media for recruiting - you need to be on LinkedIn!
89% of all recruiters report having hired someone through LinkedIn. Facebook and Twitter trailed by a wide margin, reaching only 26% and 15% respectively
59% of recruiters rated candidates sourced from social networks as 'highest quality'
51% of companies are using search engines like google to research, search and check up on candidates. This is in addition to the background and reference check process.
Only 2% of candidates receive a job interview meaning that 98% of job seekers are unqualified for the role.  It's important to build relationship's and network with decision makers to increase  your chances of sucess.
Next session...
We will teach you market mapping What is it? How do we do it? I believe this is the best part of the course!